One Make, Many Models…

When most vehicle owners say they own a Mercedes, Volvo, or Ferrari, a visual of the vehicle instantly comes to mind.  For Chevrolet owners, it might be a Camaro, Silverado, Impala, Volt, Corvette, etc. – all very different types of models.  The exciting challenge with any Chevrolet work is unifying the specific model assignment to fall under the Chevrolet halo.

Here are some of our examples:

• Corvette Re-Design •

When the re-designed Corvette launched, Chevrolet needed to show off the highly efficient new aerodynamics of the vehicle, along with the kind of interior fly-through that can only be captured using CG data and animation.

The task required creating assets to live on Corvette’s main website, requiring yearly updates as the site developed.

• Silverado •

Chevrolet sells a lot of Silverado trucks and thus needs to keep their dealers up to date with the latest and greatest features.  Below are the highlights of the CG interactive experience.

• Features and Benefits •

9 models, 11 shooting days, 6 locations, 56 general videos, an additional 22 in-market videos (78 total) – and a whole host of talented individuals who stepped up to the plate to make it happen.

Chevrolet tasked us with finding a way to tie a unifying voice across those 9 vehicles.  How do you speak to the Camaro audience, the Colorado audience, and the Cruze audience in one campaign?  A lot of planning and an understanding that there are distinct characteristics across all of the Chevrolet vehicles, while finding a way to unify the entire production under the Chevrolet banner.

Of those 78 videos, here are 3 great examples:

Camaro :60

Colorado :60

Cruze :60