How a 10 second end tag grew into a 30 second spot, and so much more

• Mark Your Territory •

Jaguar and Spark44 approached us looking for an original production concept to be bundled within a media package buy.  The initial idea was to have us build only an end tag, as you will see in the spot.  However, we took advantage of all the resources we already booked for the production of that end tag, and embarked on building a spot for what was a bit of an insufficient reel at the time.

The spot turned out great, completely built in-house (live, post, CG/VFX, finish):

Mark Your Territory

This behind the scenes deeper dive  shows how it all came to be:

The Downshift – Making Of

• Villains •

Based on the success of this initial execution, Jaguar came back after their huge Villains campaign to continue the messaging that started with their mega Super Bowl spot.  Below is the digital work we continued for that campaign:

Chapter 0: Teaser

Chapter 3: Luxury

Chapter 5: All in a Day’s Work