Cementing the Hellcat legacy

• Demon – Teaser and Rollouts •

When it comes to street performance, Dodge accepts nothing less than being the best on the block.  As part of their continuation of the Hellcat evolution, Dodge set up to make the fastest production vehicle ever made.

Such a monumental launch required a combination of amazing content, teases for their most hardcore fans, and a strategy to keep building momentum until that launch.

Dodge created a home for this content at IfYouKnowYouKnow.com and we were tasked with creating the weekly Rollouts that would tease a little more information with each reveal.

This campaign ended up:

• Drawing 9.5MM visits to Dodge.com

• Totaling 15MM Total Teaser Video Views (YouTube, Facebook, Twitter, Instagram)

• Gaining Dodge 40k YouTube subscribers

• Earning an AdWeek “Top 10 Most Watched Ad on YouTube” Monthly Accolade (for the “Reduction” spot)

Dodge Demon – Teaser and Rollouts String

• Hellcat in the City •

After seeing a sketch of a robotic Hellcat early in its development stage, Dodge got a glimpse into the content we create and remarked, “you guys would go nuts on our robotic Hellcat”, and nuts we went.  The version here is a much more tamed version than our original concept (this is Dodge we’re talking about, we had to go big), however everyone was thrilled with the result…

Robotic Hellcat in the City

…so much so, that Dodge bought time during NFL and NCAA Billboards during their broadcast to energize a usually tame media territory.

Hellcat SEC on CBS Billboard

When it came time for the Playboy Super Bowl Party, Dodge had an installation onsite at the party that brought the Hellcat to life, hologram style.  Here’s our Behind the Scenes:

Hellcat Hologram – Playboy Super Bowl Party BTS

• Viper on Velocity •

The story behind the Dodge Viper, America’s handcrafted supercar, is a fascinating one, and Dodge felt the story behind the Viper was never told properly.

We handled the entire production to capture this never before told story.

Trailer

CG/Design Highlight

If you’re interested, Dodge hosts the full length documentary here.